I think Volkswagon hires the most talented Marketing team. They always produce creative TV commericals, like this one:
This is not necessarily the best commercial from a marketing point of view, but it's a delight to watch it - cool idea and amazing performance.
Another video is from a site called "The fun theory." It's a site sponsored by Volkswagon.
The site describes itself as "[a site that is] dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better"
They give out award to those who can come up with creative ways to change people's behaviour; hence make the world a better place. Here's one of the award-winner - THE PIANO STAIRS:
My original intention to share this video with my Year 2 was more for fun. But it turned out to be a very good lesson:
I was surprised to find out that my Year 2 students don't really have an idea of what "being musical" is about. Their sense is narrow - only singing or playing an instrument is being musical. (composers, instrument makers don't count to their definition)
So after showing them the video, we had a discussion about the meaning of being musical. After the discussion, I asked them to finish the sentence," I'm most musical when I...." one said, "I'm most musical when I stand in front of an ice-cream van." Another said "I'm most musical when I play musical Wii games." And i'm surprised how many of them write, "I'm most musical when I sing in shower."
This is not necessarily the best commercial from a marketing point of view, but it's a delight to watch it - cool idea and amazing performance.
Another video is from a site called "The fun theory." It's a site sponsored by Volkswagon.
The site describes itself as "[a site that is] dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better"
They give out award to those who can come up with creative ways to change people's behaviour; hence make the world a better place. Here's one of the award-winner - THE PIANO STAIRS:
My original intention to share this video with my Year 2 was more for fun. But it turned out to be a very good lesson:
I was surprised to find out that my Year 2 students don't really have an idea of what "being musical" is about. Their sense is narrow - only singing or playing an instrument is being musical. (composers, instrument makers don't count to their definition)
So after showing them the video, we had a discussion about the meaning of being musical. After the discussion, I asked them to finish the sentence," I'm most musical when I...." one said, "I'm most musical when I stand in front of an ice-cream van." Another said "I'm most musical when I play musical Wii games." And i'm surprised how many of them write, "I'm most musical when I sing in shower."
